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How to attract tourists in the post-pandemic period?

The pandemic has affected various sectors of the national economy. Tourism was no exception, which was almost completely paralyzed by it. At the end of the year, in which we at least partially took a breather from the nationwide restrictions and travel ban, at a time when the tourism industry is trying to start up again, the regional tourism organization Trenčín region organized a professional conference intended primarily for actors working in the tourism industry. On the topic, "How to attract tourists in the post-pandemic period," there were interesting lectures and effective examples of good practice from several experts.

Executive director Eva Dudová Frývaldská presented to the audience how the behavior of tourists has changed in the post-pandemic period, and how KOCR Trenčín region has adapted to this trend with its activities.

Interesting experiences from the Košice region, their observations and ideas in the form of non-traditional products to attract visitors were brought by the executive director of KOCR Košice region tourism, Lenka Vargová Jurková .

3D technology specialist Jan Buriánek from the Czech Republic company AV MEDIA amazed the visitors with innovations, imagination and interesting possibilities of how to make museums and exhibitions special using digital technologies.

The mayor of the Czech municipality of Modrá, Miroslav Kovářík , was enthusiastic about a demonstration of good practice, how it is possible to create a visited and sustainable attraction from nothing. With a lecture entitled "From a nettle to 2 million visitors", he drew attention to the importance of having an idea and constantly developing it.

In the last point of the program, Katarína Holá, head of the regional development strategy and project implementation department of the Trenčia self-governing region , presented the possibility of financing tourism projects from European Union resources. She informed about current and future calls for submitting project applications.

"With this conference, we would like to encourage everyone who is interested in the development of tourism in our region. To support them so that they are not afraid of innovations and modern technologies, take an example from abroad, but at the same time be original and, last but not least, maintain an honest approach to work," concluded the executive director of KOCR Trenčín region, Eva Dudová Frývaldská .


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